In this week reading, I chose this artice. WeChat: China’s Integrated Internet User Experience
I chose this article not only because I am familiar to this topic, but also I want to introduce WeChat to more people around the world after I found some of my professors really love it. Some might think WeChat is similar to Facebook, but the truth is not.
At the beginning, WeChat was just a mobile instant-messaging app. It gradually added many other features such as payment service, commerce platform, social networking, games and so on to involve into an essential integrated user experience in people’s daily life.
Here I just take emoji in WeChat as an example. One of my professor speaks highly of various interesting and vivid emoji on WeChat. As is known to all, emoji can be a powerful tool to express our feelings. Particularly in China, people can update his own emoji collections frequently not only from WeChat official emoji, but also created by himself or from his friends. In this case, everyone can design his own emoji and deliver to other during the conversation. This makes people more pride of himself and becomes engaged into WeChat use. Compared with Facebook, there are limited emoji available and it easily bores user. Especially the conversion function is separated from the Facebook as an independent app called Message, which is not convenient for user to use both functions interchangeably.